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Black Rock Mud Company, an internationally acclaimed skin care brand, is poised to enter the wholesale market with new products and an innovative partnership program that will arm retailers with unmatched marketing support.

Reno, Nevada – Black Rock Mud Company, known for their commitment to ethical and professional standards, spent two years cultivating the resources to create a product that met their list of qualifications. The result was MudPot, an entirely organic, USA-made, eco-friendly facial aesthetic clay that is world-renowned for its ability to draw toxins from the skin and restore an optimal pH level. For their effort, they were featured on the cover of The Wall Street Journal and in a plethora of other publications; and they received an international packaging award in 2012 – if you plant the MudPot’s package, it grows wildflowers. Prompted by excited retailers, they’ve introduced new products and an unprecedented wholesale program that will allow day spas, medical spas, salons, and luxury gift shops access to extraordinary marketing and public relations support.

When shops make the choice to sell Black Rock Mud Company products, they will benefit from traditional incentives like in-depth training and promotional supplies and materials. But what’s innovative is Black Rock Mud Company’s partnership with Kindred Marketing Company that will provide retailers with expert public relations and marketing services, at no extra cost. “The owners of Black Rock Mud Company are very forward-thinking with this notion of retailer support and it’s something I wanted to get behind. They understand that equipping partners with the materials they need to be successful in bringing new clients in the door, is mutually beneficial,” says Tina Davis, founder of Kindred.

Kindred has made a name for itself by providing effective public relations and marketing solutions to businesses in the beauty and wellness industries, and brings nearly a decade of experience to the table. Partners under the new program will receive free consulting, copy-editing, customized content, and strategic planning for as long as they are Black Rock Mud Company retailers.

In addition to the innovative program structure, the creators of MudPot have also announced additions to their product line. The luxury aesthetic facial mask is the product that put Black Rock Mud Company on the map – literally. “After our story appeared on the front page of the Wall Street Journal, orders started coming in from all over the country,” says Shelly Egbert, owner of Black Rock Mud Company. “We turned it into a fun homeschool geography lesson by having the kids track the orders on a wall map that they pinned with each city. They tracked cities in 37 of the 50 states from all four corners of the U.S.A., including Alaska and Hawaii!”

Spurred by the national success of MudPot, Black Rock Mud Company has rolled out a full line, including a dry organic bath soak, a thermal spring water toner, an array of luxury mud soaps, and granite massage stones. All of their products will be available under the new wholesale program, which officially launches on Earth Day, April 22, 2015. Interested retailers are asked to contact Black Rock Mud Company via email at or call 775.302.3599 for more information.

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